The Impact of Privacy Concerns on Online Purchasing Behaviour: Contributions to an Integrative Model

dc.contributor.authorFortes, Nuno
dc.contributor.authorRita, Paulo
dc.date.accessioned2014-02-20T08:23:53Z
dc.date.available2014-02-20T08:23:53Z
dc.date.issued2014
dc.description.abstractThis study aims to analyse how privacy concerns about the Internet has an impact on the consumer's intention to make online purchases. A research model was developed establishing that this impact takes place via the connection of privacy concerns with the theories of trust and risk, the theory of planned behaviour and the technology acceptance model. The empirical study was based on an online survey that allowed data collection on a sample of 900 individuals. The results confirmed the acceptance of all proposed hypotheses and the overall validation of the research model. Implications and further research suggestions are presented.pt_PT
dc.identifier.issn1135-2523
dc.identifier.urihttp://dspace.ismt.pt/xmlui/handle/123456789/362
dc.language.isoengpt_PT
dc.rightsopenAccesspt_PT
dc.subjectPrivacypt_PT
dc.subjectE-commercept_PT
dc.subjectPurchase Behaviourpt_PT
dc.titleThe Impact of Privacy Concerns on Online Purchasing Behaviour: Contributions to an Integrative Modelpt_PT
dc.typearticlept_PT
degois.publication.titleEuropean Research on Management and Business Economicspt_PT
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