Utilize este identificador para referenciar este registo: http://repositorio.ismt.pt/jspui/handle/123456789/362
Título: The Impact of Privacy Concerns on Online Purchasing Behaviour: Contributions to an Integrative Model
Autores: Fortes, Nuno
Rita, Paulo
Palavras-chave: Privacy
Purchase Behaviour
Data: 2014
Resumo: This study aims to analyse how privacy concerns about the Internet has an impact on the consumer's intention to make online purchases. A research model was developed establishing that this impact takes place via the connection of privacy concerns with the theories of trust and risk, the theory of planned behaviour and the technology acceptance model. The empirical study was based on an online survey that allowed data collection on a sample of 900 individuals. The results confirmed the acceptance of all proposed hypotheses and the overall validation of the research model. Implications and further research suggestions are presented.
URI: http://dspace.ismt.pt/xmlui/handle/123456789/362
ISSN: 1135-2523
Aparece nas colecções:Publicações Académicas J-P-E

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