Percorrer por autor "Bugarim, Maria Clara Cavalcante"

A mostrar 1 - 2 de 2
  • Miniatura
    Item
    “Brasil, Decime Qué se Siente”: a study of agglomeration in a stadium in the World Cup
    (Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Norte, 2021) Quezado, Izabelle; Mesquita, Rafael Fernandes de; Costa, Josimar Souza; Matos, Fátima Regina Ney; Bugarim, Maria Clara Cavalcante
    This study investigates visitor reactions to the human and spatial agglomeration of World Cup stadiums, relating the variable of crowding perception to emotions and consumer’s satisfaction. The largest world event based on a single sport, the Cup moves millions of tourists during the period of its accomplishment. Constantly explored in previous research, the perception of crowding presents a gap in the tangent to relationships established in entertainment environments. The quantitative research, based on the Machleit, Kellaris and Eroglu (1994) scale, presented 270 cases analyzed using the Structural Equation Modeling method. The results indicate that the crowding of people in football stadiums during the World Cup triggers positive emotions in the consumer, contrary to most previous studies conducted in other types of environments. The perception of spatial crowding, in turn, maintained the negative character mostly attested by the literature, relating negatively to positive emotions. There was evidence that perception of human crowding influences more intensely on satisfaction than the perception of space crowding. / Este estudo investiga as reações dos visitantes à aglomeração humana e espacial dos estádios da Copa, relacionando a variável percepção de crowding às emoções e a satisfação do consumidor. O maior evento mundial baseado em um único esporte, a Copa, movimenta milhões de turistas durante o período de sua realização. Constantemente explorada em pesquisas anteriores, a percepção de crowding apresenta uma lacuna na tangente às relações estabelecidas em ambientes de entretenimento. A pesquisa quantitativa, baseada na escala de Machleit, Kellaris e Eroglu (1994), apresentou 270 casos analisados pelo método de Modelagem de Equações Estruturais. Os resultados indicam que a aglomeração de pessoas em estádios de futebol durante a Copa do Mundo desencadeia emoções positivas no consumidor, ao contrário da maioria dos estudos anteriores realizados em outros tipos de ambientes. A percepção do crowding espacial, por sua vez, manteve o caráter negativo mais atestado pela literatura, relacionando-se negativamente com as emoções positivas. Houve evidências de que a percepção do crowding humano influencia mais intensamente a satisfação do que a percepção de aglomeração espacial.
  • Miniatura
    Item
    Serendipity and Grounded Theory: a Possible Dialogue in Hawthorne’s Scenario
    (Center for Promoting Ideas ; American International Journal of Contemporary Research, 2015-12) Matos, Fátima Regina Ney; Baptista, Maria Manuel Rocha Teixeira; Mesquita, Rafael Fernandes de; Machado, Diego de Queiroz; Bugarim, Maria Clara Cavalcante
    The purpose of this essay is to present a brief discussion on the emergence of the Human Relations Theory as serendipity or grounded theory. For the theoretical framework, I present topics about serendipity and grounded theory, on theory and substantive theory, followed by the core of the essay, a discussion of the studies taken place at Western Electric Company's Hawthorne Works in Chicago, which gave rise to the focus on human relations. One can conclude that social factors that emerged in Hawthorne’s scenario were not being sought out; they were serendipitous discoveries, based on data, as recommended by grounded theory.