AI Meets the Shopper: psychosocial factors in ease of use and their effect on e-commerce purchase intention
| dc.contributor.author | Lopes, João M. | |
| dc.contributor.author | Silva, Luis Filipe | |
| dc.contributor.author | Massano-Cardoso, Ilda | |
| dc.date.accessioned | 2025-01-29T15:55:14Z | |
| dc.date.available | 2025-01-29T15:55:14Z | |
| dc.date.issued | 2024-07-20 | |
| dc.description.abstract | The evolution of e-retail and the contribution of artificial intelligence in improving algorithms for greater customer engagement highlight the potential of these technologies to develop e-commerce further, making it more accessible and personalized to meet individual needs. This study aims to explore the psychosocial factors (subjective norms; faith; consciousness; perceived control) that affect AI-enabled ease of use and their impact on purchase intention in online retail. We will also assess the mediating effect of AI-enabled ease of use between psychosocial factors and consumer purchase intention. A quantitative methodology was used, and 1438 responses were collected from Portuguese consumers on e-retail. Structural equation modeling was used for the statistical treatment. The findings indicate that subjective norms do not positively impact AI-enabled ease of use, whereas factors such as faith, consciousness, and perceived control do enhance it. Furthermore, AI-enabled ease of use itself boosts purchase intention. Additionally, the effects of subjective norms, faith, consciousness, and perceived control on purchase intention are significantly enhanced when mediated by AI-enabled ease of use, highlighting the crucial role of usability in shaping consumer purchase behavior. The contribution of this study has been made through the formulation model that provides a systematized perspective about the influencers of purchase intentions and extends the knowledge about the impact of artificial intelligence in e-retail. Furthermore, this study offers insights into the impact of artificial intelligence in e-commerce—artificial intelligence directly affects purchase intentions and plays an important mediator role in the interaction mechanisms between psychosocial factors and purchase intentions. | |
| dc.identifier.citation | Citation: Lopes, J.M.; Silva, L.F.; Massano-Cardoso, I. AI Meets the Shopper: psychosocial factors in ease of use and their effect on e-commerce purchase intention. Behav. Sci. 2024, 14, 616. https:// doi.org/10.3390/bs14070616 | |
| dc.identifier.issn | 2076-328X | |
| dc.identifier.uri | https://repositorio.ismt.pt/handle/123456789/1682 | |
| dc.language.iso | en | |
| dc.publisher | MDPI | |
| dc.relation.ispartofseries | 14; 7 | |
| dc.title | AI Meets the Shopper: psychosocial factors in ease of use and their effect on e-commerce purchase intention | |
| dc.type | Article |