Publicações Científicas J-P-E
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- ItemThe Role of Stakeholders in Thermal Tourism: a bibliography review(Springer, 2021-12-09) Tavares, Fernando Oliveira; Almeida, Luís Gomes; Pinto, Anabela Garcia; Tavares, VascoIt is our goal to review the existing bibliography on the determinants of thermal waters tourism, its resources and its impact. This article presents both the characteristics of thermal tourism and the distinction between health thermal tourism and leisure thermal tourism. On the presentation of the several variables taken into account to the right readings on what this kind of tourism is, we concluded that it is a developing activity and it translates the increase on the population longevity along with the desires of: living more, living better and looking for new well-being experiences.
- ItemPreferências na Escolha das Termas em Portugal(Fronteiras | Universidade Evangélica de Goiás, 2023-04-28) Pereira, Luísa Sousa; Tavares, Fernando OliveiraO termalismo é uma atividade turística, que vem desde tempos imemoriais, e que é uma importante alavanca para o desenvolvimento de localidades de baixa densidade, diminuindo desta forma as assimetrias regionais. O objetivo deste estudo é caraterizar o perfil dos aquistas que frequentaram as termas de diferentes pontos em Portugal, em tempo de COVID-19, e os fatores preponderantes na escolha dos serviços termais. O estudo é de natureza quantitativa, tendo sido elaborado um inquérito, que analisou os fatores determinantes na escolha das termas em Portugal durante este período. Observou-se que os fatores preponderantes na escolha das termas são a qualidade das instalações e dos serviços, a procura de descanso, a melhoria da saúde e da qualidade de vida e a procura de socialização e cultura. Espera-se que este estudo contribua para evidenciar o perfil do aquista e as suas preferências, pelas diversas estâncias termais. | The thermalism is a tourist activity, which comes from time immemorial, and which is an important lever for the development of low-density locations, thus reducing regional asymmetries. The objective of this study is to caracterize the profile of spas who attended spas from different points in Portugal, in the time of COVID-19, and the preponderant factors in the choice of spa services. The study is of a quantitative nature, and a survey was carried out, which analyzed the determining factors in the choice of spas in Portugal during this period. It was observed that the preponderant factors in the choice of spas are the quality of the facilities and services, the search for rest, the improvement of health and quality of life and the search for socialization and culture. It is hoped that this study will contribute to highlight the profile of the spa and his preferences, for the various spas.
- ItemHow COVID-19 Affected Portuguese Travel Intentions: a PLS-SEM model(MDPI | Brian Garrod, 2024-07-19) Santos, Eulália; Oliveira, Margarida Freitas; Tavares, Fernando OliveiraCOVID-19 was a defining moment of the 21st century, causing major disruptions to tourism and global mobility. Travel patterns have changed significantly, influencing people’s perception of travel. This study aims to explore how COVID-19 affected the travel intentions of the Portuguese. The research is based on a questionnaire administered to 762 individuals, using structural equation modeling with partial least squares. In general, individuals have a reasonable perception of fear of the consequences of COVID-19, risk, and travel behavior and do not appear to have anxiety or fear of traveling. As for their intention to travel, they seem to have intentions. The results of this analysis demonstrate that fear of traveling, and travel behavior directly influence travel intentions and, indirectly, through fear of the consequences of COVID-19, anxiety, fear of traveling, and perceived travel risk. This study is particularly relevant for entities that manage and monitor the travel intentions of their clients and consumers, especially in the travel and tourism sector. It aims to more effectively meet the needs and desires of travelers, in addition to formulating strategies that promote the recovery of tourism in the post-pandemic period. The added value of research lies in its potential to guide strategic decision-making and policy formulation.
- ItemThe Senses as Experiences in Wine Tourism: a comparative statistical analysis between Abruzzo and Douro(MDPI, 2023-08-01) Santos, Eulália; Barattucci, Massimiliano; Tavares, Fernando Oliveira; Tavares, VascoSensory experiences play a remarkable role in the visitor’s satisfaction and behavioral intention to return to a wine tourism unit, so it is important to frequently review the environment in which the experience is lived, to make it memorable. This study aimed to perform a comparative analysis of the perception of sensory experiences between the Abruzzo region in Italy and the Douro region in Portugal. This study also intended to understand the most important sensations sought by wine tourists in each region. A quantitative methodology was used, based on a questionnaire survey that analyses the perceptions of sensory experiences and some variables that characterize the profile of wine tourists. The sample consisted of 199 wine tourists who visited the wine tourism units of the aforementioned regions. The structural equation model results showed that sensory experiences were composed of five factors: sight, hearing, smell, taste, and touch, and sensory experiences manifested with greater intensity in the hearing and smell factors. By comparing the results between the two regions, it can be concluded that smell is the most important factor for wine tourists who visit the Douro region, while for those who visit the Abruzzo region, it is the taste. The obtained results are important, in that they allow perceiving the differences in perception in sensory experiences, which has an impact on the management of companies in the two regions studied. This comparison between two wine regions in two different countries is pioneering work. Different wine regions have different attractiveness factors.
- ItemCOVID-19, Technology and Marketing: moving forward and the new normal(Palgrave Macmillan, 2021) Ratten, Vanessa (Editora); Thaichon, Park (Editor); Tavares, Fernando Oliveira; Thaichon, Patamaporn; Oliveira, Margarida; Diogo, Ana; Santos, Eulália; Casper-Ferm, Lars-Erik; Mattos, Diogo; Casais, Beatriz; Braga, Alexandra; Gomes, Patrícia; Tavares, Vasco; Khaksar, SeyedThe COVID-19 pandemic has impacted society very quickly and forever changed how we perceive and use technology (Cankurtaran & Beverland, 2020). Part of the reason for this change has been the emphasis on digital communication that has enabled individuals to continue to communicate despite social distancing and lockdown requirements. The aim of this book is to focus on the technology and marketing aspects of the COVID-19 pandemic. This enables new ways of understanding societal impacts of the COVID-19 pandemic in terms of both business and economic concerns.