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Design, Meaning, and Intention: Communication in Times of a Pandemic

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Costa, Maria Luísa

Saes, Joana

Rala, Sílvia

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Springer

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In this paper, we assess how communication design has contributed, in the context of the SARS CoV 2 pandemic, to inform and motivate people to AQ1 take safe individual actions, particularly physical distancing and the use of masks. Throughout the study, and in order to assess the communicative effectiveness of images, we contextualize the concepts of poster and image. Thus, we analyze a set of images produced and presented on posters through a descriptive grid and AQ2 an open survey to the community.

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Costa M.L., Saes J., Rala S. (2021) Design, Meaning, and Intention: Communication in Times of a Pandemic. In: Rebelo F. (eds) Advances in Ergonomics in Design. AHFE 2021. Lecture Notes in Networks and Systems, vol 261. Springer, Cham. https://doi.org/10.1007/978-3-030-79760-7_9

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