COVID-19, Technology and Marketing: moving forward and the new normal
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Data
Autores
Ratten, Vanessa (Editora)
Thaichon, Park (Editor)
Tavares, Fernando Oliveira
Thaichon, Patamaporn
Oliveira, Margarida
Diogo, Ana
Santos, Eulália
Casper-Ferm, Lars-Erik
Mattos, Diogo
Casais, Beatriz
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Palgrave Macmillan
Resumo
The COVID-19 pandemic has impacted society very quickly and forever changed how we perceive and use technology (Cankurtaran & Beverland, 2020). Part of the reason for this change has been the emphasis on digital communication that has enabled individuals to continue to communicate despite social distancing and lockdown requirements. The aim of this book is to focus on the technology and marketing aspects of the COVID-19 pandemic. This enables new ways of understanding societal impacts of the COVID-19 pandemic in terms of both business and economic concerns.