Influence of the graphical layout of television news on the viewers: An eye tracking study
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Data
2016-01
Autores
Rodrigues, Rui
Veloso, Ana
Mealha, Óscar
Título da revista
ISSN da revista
Título do Volume
Editora
OberCom, CIES-IUL
Resumo
Television news has continuously experienced several changes, especially related to graphic overlays.
The problem with watching TV news is the way viewers receive and process information broadcast by
these programmes, given the variety of visual and audio stimuli with which they are confronted. This
study focuses on the influence of the graphical layout on the viewers. Specifically, it examines message
recall related to TV news. These goals were achieved by means of a case study using eye tracking,
applied in two types of TV news broadcasts: one with graphical elements and another with a clean feed
(only with the anchor). Finally, participants answered a questionnaire on the contents within the various
graphical elements overlaid on the TV news viewed.
Descrição
Palavras-chave
Comunicação - Communication, Televisão - Television, Noticiário televisivo - Television news, Layout gráfico - Graphical layout, Rastreamento ocular - Eye tracking
Citação
Rodrigues, R., Veloso, A., & Mealha, Ó. (2016). Influence of the graphical layout of television news on the viewers: An eye tracking study. Observatorio (OBS*) Journal, 10(1)