Ibero-American Online News Managers' Goals and Handicaps in Managing Social Media

Abstract

This article presents the results of a study of social media uses and standards from the perspectives of online newspaper managers in Argentina, Colombia, Peru, Mexico, Venezuela, Spain, and Portugal.1 Interviews with online news managers and a content analysis of journalists’ use of Facebook and Twitter accounts show that cultural, economic, and organizational factors handicap news outlets’ adoption of social media. At the same time, evidence shows that these professionals’ drive and enthusiasm for transitioning to online and using social media have made meaningful changes in the ways news is produced in the Ibero-American region.