The Impact of Greenwashing on Sustainability through Green Supply Chain Integration: the moderating role of information sharing

Abstract

This study investigates the impact of greenwashing on sustainability through the effects of green supply chain integration, considering the moderating role of information sharing. The research proposes a theoretical model tested using structural equation modeling (SEM) and a multigroup analysis to understand the moderating role of information sharing. Hypotheses were tested in a sample of 312 key respondents from Portuguese buying firms that perceived greenwashing practices in their suppliers. Results indicate that greenwashing negatively affects green supply chain integration, while green supply chain integration enhances sustainability performance. This effect is stronger when information-sharing pressure is higher. The study underscores the importance of actively addressing greenwashing to improve green supply chain integration, especially when sustainability is the desired outcome. The research’s novelty lies in its contributions to building sustainable companies through green supply chain integration, trust, and partner communication.